It is not finding the latest and greatest cure to all of our health problems.

It is not finding the greatest comp plan out there.

It is not showing my product is cheaper, better, faster.

It is not "me too".

Sure, when you get involved in an MLM, you want to make sure your product or service holds real value.  But beyond that, you need to understand something else.

Network Marketing is "Marketing".  The business you are in is marketing.  You need to get that in your head.  So forget about you being in health or wellness, or diet, or travel, or whatever.  Those are products of our business, and hopefully great products.  But your main home based business is Marketing.

Because you are in the business of marketing you need to learn true marketing principles.  You need to become a true internet marketer who understands who your target market is, the people you are selling to.  You need to be a marketer that knows how to convey a message to your target market.  And you need to be a marketer that knows how to show your prospects that you have the solution.  And when I say these things, I am not saying you are the one who will be physically saying these things.  No, correct marketing messages will do the selling for you.

Do those things, and you will have no shortage of prospects to grow a huge business.  You will have no shortages of being able to sell your products.

Fail in becoming a true marketer and you will continue to experience the painful rejection filled methods of the past.

Mike Dillard, an expert Network Marketer put it best when he said "Most people don’t realize that network marketing is a business of marketing and promotion pursued by people who have no idea how to market or promote!"

Huh?

Think about that statement.  If you are honest with yourself, you more than likely fall into that category.  Here you are involved in an industry with the word "marketing" in it, but do you really know how to market or promote?  To go even further, does your upline know how to market or promote?

Even most of the top guns of a company fall into that category as well.  They have no idea on truly how to market and promote.

It is not their fault, more than likely, they are regurgitating what they have been taught.  And not that it doesn’t work.  Obviously it has for some.  But did it work for you?

We need to level the playing field.  We need to create a field that allows the average person, who is not your super slick salesman (which is most people you get into your business), to be able to become an MLM rockstar.

Right now everybody is being taught and still doing all the same old inefficient "so called marketing" methods that just don’t cut it.

What are they?  You know them and probably have done them.  How about pitching friends and family?  How did that work for you?

What about dragging people to home meetings or hotel meetings?

Or how about the old favorite (favorite for the lead companies) buying super hot, extremely qualified $5 or $10 "exclusive" leads?  If you are like me, you ran into disinterested, broke, annoyed people because you are the 10th person to pitch them that day.

How many annoyed family and friends did it take before you got the hint? Or how much money did you shell out before you realized this will lead to bankruptcy?

So the problems with these methods are numerous, but one of the glaring problems that I haven’t mentioned is efficiency.

Didn’t we get involved in Network Marketing because of the leverage?  Didn’t we get involved because of the time freedom?

I don’t think driving all over town to pitch one prospect is very leveraged.  Or dialing hundreds of names and barely talking to 2 or 3 prospects in 3 hours is very leveraged.

Think about it.  All of these methods require a lot of personal time and personal effort, with minimal results.

The old adage of earning 1% off of the efforts of 100 people don’t apply.  Heck, at times it seems like it isn’t even an earning of 1% off of our own efforts through these methods.

So where do we go from here…?

Lesson 3 – Direct Response Marketing your MLM