I have done that by contrasting the way Network Marketing organizations have been built in the past (friends and family, meetings, buying leads and cold calling), and the way it should be built now (using the internet, direct response advertising, and a duplicatable marketing system).

Now that I have laid the groundwork, the foundation if you will, now it is time to get into another important aspect of building your MLM the new way.  And that is generating targeted MLM leads.

I specify targeted because, one of the reasons I have advocated the new way vs. the old way, is because the old way wasted a lot of time on non-targeted leads.

We have been taught in MLM Network Marketing that everybody is a prospect.  But I am sure from your experience, most of the people you talked to weren’t interested.  You wasted time showing the plan, driving to a meeting, or sitting on the phone calling leads.  I am not for wasting time.

Sure everybody wants more money, more time, or more freedom, but most don’t want to do it via MLM.

Well the new way focuses on knowing who our target market is and delivering a well written sales ad that speaks to that market’s desires and problems and offers a solution.

If we do that, we end up with a targeted lead.  And dealing with a targeted lead, as you will soon discover, is much more efficient and definitely much more effective.

There are millions of people who are our target market.  People who are interested in MLM maybe because they have been involved in it in the past and are looking for a way to make it work now, or people who know of the industry, but may not want to build it the old style ways.

So the focus of this series of articles will be to show you how I generate an endless supply of targeted leads for my MLM and how you can too.

It is not that hard, you just have to put into action what I show you.

Now I am going to focus on the 3 main ways I have used to generate targeted traffic.  Nice part about it, 2 are free, and the 3rd is relatively inexpensive compared to the types of returns you can get.

The 3 are Article Marketing, Ezine Advertising, and finally Web 2.0.

I am sure you see a glaring ommission and that is Google PPC.  If you don’t know what PPC or pay per click is, it is when you pay a search engine, such as Google an “x” amount for every click they get for you.

They are the ads that appear on the right hand side of Google whenever you do a search on their search engine.  Everytime you click on one of those ads, Google charges whoever paid for that ad a certain price for that click.

Depending on how much you are willing to pay, will determine how high Google will place you on their search results pages.  And obviously the higher you are willing to pay and the higher you appear on their page, will get you more clicks and more exposure to whatever it is you are advertising.

Well, I have left it out mainly because unless you are already a very good marketer, know how to write good ads, etc. it is a very expensive way to test whatever it is you are selling.

You can spend a lot of money fast and not get anything in return if you don’t know what you are doing.

And since you may be new to marketing or new to building your Network Marketing company in this new way, I am assuming you may not be an experienced marketer.

Once you do start making money and are more experienced as a marketer, using PPC/pay per click, is definitely a tool you want to use in your arsenal, because if done right, you can definitely produce a very highly targeted and qualified lead.

So ready to begin?  The first part will be one of my favorites because it is easy, it is free, and produces laser targeted leads looking to join you.  It is article marketing.

Sound good?  Well let’s get to it in our next article…

Generating Targeted MLM Traffic Part 2

For help in building your MLM or in any of the techniques discussed feel free to contact me.

What I wanted to do here is basically summarize the key points of my training site by sharing with you the exact steps you need to make it all come together.

In order to create and generate a recruiting cash machine that not only makes money for yourself, but also for the team you are going to be putting together in your organization, you need to start with the end in mind.

What is the end?  We want to create a duplicatable system that accomplishes the goal of getting people to join you in your MLM Network Marketing business.

I call it duplicatable because to generate the huge incomes and huge downlines that we all desire in network marketing, we are going to need people who we bring into our business who can do what we do.  In other words, we need to have a system that a person who  is not a super salesman, nor wants to be, could be as much of a success as you.

Remember my story of how I enjoyed extreme success in my first MLM by using the methods of cold calling, but everybody I brought in, no matter how hard I tried to teach them, could not do what I was doing.  All the money was being made by my efforts and unfortunately off of the backs of people who were failing in my business.  I did not want to earn money that way.  Hence, the need to create something easily followed and duplicated by your future team members.

So, back to the end in mind, our duplicatable system that gets people to join our business, what do we need to do?  What do we need to put this all together?

Well first off, we need to know what this system is going to be based off of.  As I hopefully have laid out to you in my lessons, our system needs to not be based off of our products or opportunity.  In this industry, we have what is called market saturation.  Everybody competing with everybody trying to say my product is better, my opportunity is better, my comp plan is better, my whatever is better.

If we are not to get drowned in this sea of “me” too products and opportunities and actually produce leads, recruits, and money we need to base our system off of what I already explained is called the funded proposal system.  But not just any funded proposal system, but a funded proposal system using the powerful advertising medium called Direct Response Marketing.

So since it is based off of direct response marketing, our funded proposal system is going to identify our target market, understand their needs and problems, tailor a sales message that speaks to that problem, and offers a solution in the form of an information product which we sell to them and make money in the process.

So rather than approach our prospect with a “me” too product or opportunity, something they don’t want, no, we approach them with a solution to a problem, something they do want.  We generate a highly qualified lead and make money in the process, a funded proposal.

This funded proposal via an information product, makes us money, thereby paying for our advertising and prospecting, and if done correctly, will actually be a source of profit.

Now that we have established a relationship and trust of our prospect, we can now recruit them about our business opportunity because they are now more willing to hear what we have to say.

Secondly, now that we know what our system will look like and what it will do and accomplish, we need to put it together.

We could do that one of two ways.  First we could create the information product ourselves and sell it as our funded proposal.  Or we could sell an information product that was created by somebody else and get paid on the sales of that product.

Well, if our end goal in mind is to have a system that gets people to join and also allows that person who joins to become successful as well; when we are first getting started, the second option is the best.  Because most people will not be able to create an information product themselves when they are starting.

The benefits of using somebody else’s funded proposal system are numerous.  Here are some:

• You don’t have to create the product yourself, which is not duplicatable in the beginning.
• By using somebody else’s system, you don’t have to create the killer sales page that is needed to make the sales, already done for you.
• You don’t have to worry about setting up your own merchant account to accept sales.  It is part of the system.
• You will have a ready made system that you can plug your new team members into.
• Piggyback off of the success of others, especially when you are just getting started, because you need some credibility whether it is yours or somebody else’s, you need it.
• and many more…

Final step, now that we have a website and funded proposal system in place, we need to do the all important thing of getting traffic to our sites.  A great website that can sell ice to an eskimo is worthless if nobody sees it.  With the millions of websites on the internet, just because you put up your website, doesn’t guarantee that people will see it.  You need to know how to get traffic to that site.  And as in anything, the larger the number of people you can get to see it, the greater the results.

So how do you generate traffic?  Many ways.  Some free ways are article writing, posting in forums, commenting on other people’s blogs, social sites like Facebook, MySpace, YouTube, and Squidoo.  Not to mention you also could set up free blogs on Wordpress or Blogger.com.

Some paid ways are Google Pay Per Click, PPC Advertising, eZine advertising, banner ads, email marketing.

If you are new to internet marketing, some of these terms could seem Greek, but they are easily learnable.  If you want a shortcut to learning all these traffic methods, and not only a how to information, but also process maps that take you step by step on how to use each method, then you need to get Stephen Pierce’s Instant Traffic Expert.  Check it out.  You won’t be disappointed.

So in summary, here are the steps to making money online with your MLM:

1. Create a funded proposal system that can be used by you and your downline.  By doing this you will create duplication because people need a system when they get started.  People fail, systems work.
2. If you can’t or don’t want to create a funded proposal system, you can piggyback off of the success of others and use one already currently in place.
3. Generate Traffic.  Without traffic, nothing gets sold.
4. Now that you have traffic, you will start to make leads and make sales.  You will now have prospects calling you wanting to join you in whatever you are doing.

Do these steps for your MLM Home Based Business and you will create a recruiting machine making you hand over fist.

If you need help in understanding or putting this all together.  Or if you want to use the funded proposal system I am using, please feel free to contact me by filling out the form below.  I am more than happy to help you get started.

If you wish to contact my office directly call (760) 749-6673