You have the old guard who love to do one on presentations, house parties, prospecting friends and family, prospecting anybody who can breathe on a mirror, you know, the good old 3 foot rule.

Now these MLM Prospecting methods work for some people.  If you are comfortable talking to anybody whether or not they have expressed interest in your product or opportunity, if you don’t mind bugging friends and family, then this method is for you.

But if you are like most people, this makes you feel awkward and unnatural.  What if I told you there was a way to legitimately do some mlm prospecting where the only people you talk to have expressed an interest?

Well if you answered yes, you are in luck.  It is called using what is called attraction marketing.  It is a powerful combination of direct response advertising (where all the advertising you do is designed to make the prospect take action), and social marketing.

Here we are at the end of the first decade of the 21st century and I am sure you have heard all the buzz about social marketing.  Well you use the power of social marketing with direct response advertising to promote “YOU”.  Learning to do it in this manner will have the prospects chasing you rather then the other way around.  Neat concept huh?

Well it can be done and I learned how to do it all through this simple book you can find here, Magnetic Sponsoring.  If you learn how to use this method, you will never have to chase a lead again.

If you truly understand this method, you will never have to pay for leads ever again.  Click here to learn more.

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When I read that, it blew my mind.

Why?

Let me explain.  What are we taught when we join an MLM company?  Tell everybody about your opportunity.  Write down 100 names of friends and family.  Show them the plan.  Market to all the folk.”

How did that work for you?  Did you not run into people who were not interested?  Did you not run into people who just didn’t get it?

How much time did you waste?  Several hours everyday.  Drove around town trying to pitch everybody.  Or how about wasting money taking people out to lunch, covering the bill, only to run into non interested prospects.  Waste of time, waste of money.  “You want to go broke, market to all the folk.”

“You want to get rich, market to a niche.”

Do you realize Network Marketing is a niche.  Sure everybody wants to make extra money.  Everybody would want the lifestyle a successful MLM business would bring.  But not everybody gets this industry.

They don’t get recruiting and building for a residual.  They don’t get the idea of getting paid off of others efforts.

Who does?  The millions of people who have already tried Network Marketing.  They are our “niche”.

You don’t have to explain the concept to them.  You don’t have to sell them the dream or the lifestyle.  You don’t have to sell them the idea of recruiting.  They get it.

That is our “niche” we need to focus on.  Millions of network marketers.  Millions of people who have tried and failed at this industry.  And millions who need a solution to fix the cycle of failure.

“You want to get rich, market to a niche.”

How do we market to them?  Not by pitching the latest greatest Network Marketing product or comp plan.  They’ve been there, done that.

No, we need to market to them a solution to the challenges they had in their previous network marketing ventures.

We offer to solve their challenges in the form of an information product, we get paid on the front end.  Once we show them a way to solve their problems, now they look to us as a person who can help them make it in MLM.

We get paid on the front end with our information product.  We solve their problem giving them value.  We now have a loyal prospect willing to listen to what we have to offer, our back end, which is our MLM opportunity.

Imagine that, instead of paying for leads, prospects pay us to show them the plan.

Imagine that, instead of chasing down prospects, they chase us down with credit card in hand.

“If you want to go broke, market to all the folk.  If you want to get rich market to a niche.”

To the top,

Ernesto