Web 2.0 what is it and how do we use it?

In our series teaching you how to generate targeted MLM traffic I have been teaching you my favorite methods for getting that traffic.  The methods I have introduced so far have been article marketing and eZine advertising.

But I also have been teaching you not only the how to use these methods, but also why these methods help us achieve our desired goal, which is to generate a lead for our mlm network marketing business that is targeted.

In other words, we have been trying to get traffic to our business, but not just any traffic, but traffic that is looking for what we have to offer, “targeted traffic”.

Anyone can offer to sell you millions of visitors to your site, but it doesn’t mean a thing if those visitors don’t care what you have to offer.

But turn that around and make it so the visitors that do see what you have to offer are the people that would like it, you will have a much higher conversion rate.

Article marketing and eZine advertising the methods I have shown in my earlier articles accomplishes that.  If you haven’t read it, go back to my previous articles and see what I am talking about.

Now onto Web 2.0 for your MLM Network Marketing business for generating leads.

Let me define what is Web 2.0 or what I mean when I use that term.  On the internet there is a growing trend of not just putting up websites that are static; what I mean by that, is the content on it stays the same or is just updated by the authors, but websites that the content is user generated.  In other words the contents is always being added by you, the
user.

Examples of this are Myspace, Facebook, YouTube, Squidoo and so many others. Those websites if you notice, all the content is being created by people who register.  And those people number in the millions.

So that is what I am referring to when I say Web 2.0.  Any site that the content can be added and interacted with by the user.

So how do we use it for our MLM Network Marketing business?

First let me make it clear, the information I am going to share on how to use it to generate MLM leads for your business will not be the end all, but just the tip of an enormous iceberg of information on the subject.

If I did attempt to write all there is to using Web 2.0, this would have to be a medium to large size book.

Now the 3 Web 2.0 properties I would suggest to start out with, and there are many more after you can take advantage of, are going to be Squidoo, Wordpress, and social bookmarking.

Now Squidoo.com and Wordpress.com are the sites you are going to be putting content on, similar to articles.  Why it benefits using it are because it is considered by Google as an authority site.  And in Google’s eyes authority sites get more weight and therefore get more listings in search engines.  And remember this will all be free.

Now Squidoo is a user generated content site, that is easy to use and easy to put content on with images and links to whatever you want to.  Basically allowing you to create a web page with whatever you are selling, instantly and for free.  But you have to provide good content.

Wordpress is a site that allows you to create your very own blog and they will host it for you.  That is a good thing because the things you will write on your blog get indexed by Google quickly and if you use the right keywords, will get searchers to your site quickly.

You will want to put good content on your blogs promoting your site, your business, and have a call to action that directs your reader to go to your main business or product you want to promote.

Blogging is a big thing nowadays and generates great free traffic if you know how to use it correctly.

So what you do is keyword research.  Search for some terms with a good amount of searches but with less competition so that you know it can get ranked on Google faster thereby getting you traffic.

You write some mini-articles on those keywords ending with a call to action.  When I say call to action, it should have a link to your main website that you use to promote your product or business, and the call to action tells them to click on that link or go to that website.

You would then place those articles on your Squidoo page and your Wordpress page.  You would then go to the social bookmarking sites and bookmark those Squidoo pages and Wordpress pages.  If you don’t know what bookmarking sites are, they are sites such as Digg, Delicious, Stumble Upon, etc.  And there are actually programs out there you can find to help you bookmark to all those sites quickly.

Those sites have authority in Google and so the links from those sites give your Squidoo pages and Wordpress pages more authority.

Remember the goal is to generate free traffic to these sites you have created on Squidoo and Wordpress and when the traffic gets to those pages, we want that traffic to click our links that takes them to our business.

By writing good content on these sites, with links, and then bookmarking them on all the social sites, we are going to be creating links that get indexed by Google.  And this indexing, if we did our keyword research right, will index the keywords we want that will have the right people find our sites.

All of this will be done for free and if done right, you can start seeing traffic within a few weeks if not days.

Like I said, there is much more to be said and learned in regards to using Web 2.0 to generate traffic.  But if you really want to explode your business, you want to learn it.

Well, that ends my training on using 3 profitable traffic methods to generate leads for your MLM business.  My final advice, use all 3 if not more.  In business in regards to advertising, you always want to diversify.  You never want to be dependant on one source of traffic.  Because if you build  your business on one traffic source and that one dries up, so will your
business.

So take what I have taught, learn more, and most of all apply what you learn.  Take Action!

For more detailed steps or help in applying some of these Web 2.0 techniques feel free to contact me.