What I wanted to do here is basically summarize the key points of my training site by sharing with you the exact steps you need to make it all come together.

In order to create and generate a recruiting cash machine that not only makes money for yourself, but also for the team you are going to be putting together in your organization, you need to start with the end in mind.

What is the end?  We want to create a duplicatable system that accomplishes the goal of getting people to join you in your MLM Network Marketing business.

I call it duplicatable because to generate the huge incomes and huge downlines that we all desire in network marketing, we are going to need people who we bring into our business who can do what we do.  In other words, we need to have a system that a person who  is not a super salesman, nor wants to be, could be as much of a success as you.

Remember my story of how I enjoyed extreme success in my first MLM by using the methods of cold calling, but everybody I brought in, no matter how hard I tried to teach them, could not do what I was doing.  All the money was being made by my efforts and unfortunately off of the backs of people who were failing in my business.  I did not want to earn money that way.  Hence, the need to create something easily followed and duplicated by your future team members.

So, back to the end in mind, our duplicatable system that gets people to join our business, what do we need to do?  What do we need to put this all together?

Well first off, we need to know what this system is going to be based off of.  As I hopefully have laid out to you in my lessons, our system needs to not be based off of our products or opportunity.  In this industry, we have what is called market saturation.  Everybody competing with everybody trying to say my product is better, my opportunity is better, my comp plan is better, my whatever is better.

If we are not to get drowned in this sea of “me” too products and opportunities and actually produce leads, recruits, and money we need to base our system off of what I already explained is called the funded proposal system.  But not just any funded proposal system, but a funded proposal system using the powerful advertising medium called Direct Response Marketing.

So since it is based off of direct response marketing, our funded proposal system is going to identify our target market, understand their needs and problems, tailor a sales message that speaks to that problem, and offers a solution in the form of an information product which we sell to them and make money in the process.

So rather than approach our prospect with a “me” too product or opportunity, something they don’t want, no, we approach them with a solution to a problem, something they do want.  We generate a highly qualified lead and make money in the process, a funded proposal.

This funded proposal via an information product, makes us money, thereby paying for our advertising and prospecting, and if done correctly, will actually be a source of profit.

Now that we have established a relationship and trust of our prospect, we can now recruit them about our business opportunity because they are now more willing to hear what we have to say.

Secondly, now that we know what our system will look like and what it will do and accomplish, we need to put it together.

We could do that one of two ways.  First we could create the information product ourselves and sell it as our funded proposal.  Or we could sell an information product that was created by somebody else and get paid on the sales of that product.

Well, if our end goal in mind is to have a system that gets people to join and also allows that person who joins to become successful as well; when we are first getting started, the second option is the best.  Because most people will not be able to create an information product themselves when they are starting.

The benefits of using somebody else’s funded proposal system are numerous.  Here are some:

• You don’t have to create the product yourself, which is not duplicatable in the beginning.
• By using somebody else’s system, you don’t have to create the killer sales page that is needed to make the sales, already done for you.
• You don’t have to worry about setting up your own merchant account to accept sales.  It is part of the system.
• You will have a ready made system that you can plug your new team members into.
• Piggyback off of the success of others, especially when you are just getting started, because you need some credibility whether it is yours or somebody else’s, you need it.
• and many more…

Final step, now that we have a website and funded proposal system in place, we need to do the all important thing of getting traffic to our sites.  A great website that can sell ice to an eskimo is worthless if nobody sees it.  With the millions of websites on the internet, just because you put up your website, doesn’t guarantee that people will see it.  You need to know how to get traffic to that site.  And as in anything, the larger the number of people you can get to see it, the greater the results.

So how do you generate traffic?  Many ways.  Some free ways are article writing, posting in forums, commenting on other people’s blogs, social sites like Facebook, MySpace, YouTube, and Squidoo.  Not to mention you also could set up free blogs on Wordpress or Blogger.com.

Some paid ways are Google Pay Per Click, PPC Advertising, eZine advertising, banner ads, email marketing.

If you are new to internet marketing, some of these terms could seem Greek, but they are easily learnable.  If you want a shortcut to learning all these traffic methods, and not only a how to information, but also process maps that take you step by step on how to use each method, then you need to get Stephen Pierce’s Instant Traffic Expert.  Check it out.  You won’t be disappointed.

So in summary, here are the steps to making money online with your MLM:

1. Create a funded proposal system that can be used by you and your downline.  By doing this you will create duplication because people need a system when they get started.  People fail, systems work.
2. If you can’t or don’t want to create a funded proposal system, you can piggyback off of the success of others and use one already currently in place.
3. Generate Traffic.  Without traffic, nothing gets sold.
4. Now that you have traffic, you will start to make leads and make sales.  You will now have prospects calling you wanting to join you in whatever you are doing.

Do these steps for your MLM Home Based Business and you will create a recruiting machine making you hand over fist.

If you need help in understanding or putting this all together.  Or if you want to use the funded proposal system I am using, please feel free to contact me by filling out the form below.  I am more than happy to help you get started.

If you wish to contact my office directly call (760) 749-6673

It is not finding the latest and greatest cure to all of our health problems.

It is not finding the greatest comp plan out there.

It is not showing my product is cheaper, better, faster.

It is not "me too".

Sure, when you get involved in an MLM, you want to make sure your product or service holds real value.  But beyond that, you need to understand something else.

Network Marketing is "Marketing".  The business you are in is marketing.  You need to get that in your head.  So forget about you being in health or wellness, or diet, or travel, or whatever.  Those are products of our business, and hopefully great products.  But your main home based business is Marketing.

Because you are in the business of marketing you need to learn true marketing principles.  You need to become a true internet marketer who understands who your target market is, the people you are selling to.  You need to be a marketer that knows how to convey a message to your target market.  And you need to be a marketer that knows how to show your prospects that you have the solution.  And when I say these things, I am not saying you are the one who will be physically saying these things.  No, correct marketing messages will do the selling for you.

Do those things, and you will have no shortage of prospects to grow a huge business.  You will have no shortages of being able to sell your products.

Fail in becoming a true marketer and you will continue to experience the painful rejection filled methods of the past.

Mike Dillard, an expert Network Marketer put it best when he said "Most people don’t realize that network marketing is a business of marketing and promotion pursued by people who have no idea how to market or promote!"

Huh?

Think about that statement.  If you are honest with yourself, you more than likely fall into that category.  Here you are involved in an industry with the word "marketing" in it, but do you really know how to market or promote?  To go even further, does your upline know how to market or promote?

Even most of the top guns of a company fall into that category as well.  They have no idea on truly how to market and promote.

It is not their fault, more than likely, they are regurgitating what they have been taught.  And not that it doesn’t work.  Obviously it has for some.  But did it work for you?

We need to level the playing field.  We need to create a field that allows the average person, who is not your super slick salesman (which is most people you get into your business), to be able to become an MLM rockstar.

Right now everybody is being taught and still doing all the same old inefficient "so called marketing" methods that just don’t cut it.

What are they?  You know them and probably have done them.  How about pitching friends and family?  How did that work for you?

What about dragging people to home meetings or hotel meetings?

Or how about the old favorite (favorite for the lead companies) buying super hot, extremely qualified $5 or $10 "exclusive" leads?  If you are like me, you ran into disinterested, broke, annoyed people because you are the 10th person to pitch them that day.

How many annoyed family and friends did it take before you got the hint? Or how much money did you shell out before you realized this will lead to bankruptcy?

So the problems with these methods are numerous, but one of the glaring problems that I haven’t mentioned is efficiency.

Didn’t we get involved in Network Marketing because of the leverage?  Didn’t we get involved because of the time freedom?

I don’t think driving all over town to pitch one prospect is very leveraged.  Or dialing hundreds of names and barely talking to 2 or 3 prospects in 3 hours is very leveraged.

Think about it.  All of these methods require a lot of personal time and personal effort, with minimal results.

The old adage of earning 1% off of the efforts of 100 people don’t apply.  Heck, at times it seems like it isn’t even an earning of 1% off of our own efforts through these methods.

So where do we go from here…?

Lesson 3 – Direct Response Marketing your MLM