When I read that, it blew my mind.

Why?

Let me explain.  What are we taught when we join an MLM company?  Tell everybody about your opportunity.  Write down 100 names of friends and family.  Show them the plan.  Market to all the folk.”

How did that work for you?  Did you not run into people who were not interested?  Did you not run into people who just didn’t get it?

How much time did you waste?  Several hours everyday.  Drove around town trying to pitch everybody.  Or how about wasting money taking people out to lunch, covering the bill, only to run into non interested prospects.  Waste of time, waste of money.  “You want to go broke, market to all the folk.”

“You want to get rich, market to a niche.”

Do you realize Network Marketing is a niche.  Sure everybody wants to make extra money.  Everybody would want the lifestyle a successful MLM business would bring.  But not everybody gets this industry.

They don’t get recruiting and building for a residual.  They don’t get the idea of getting paid off of others efforts.

Who does?  The millions of people who have already tried Network Marketing.  They are our “niche”.

You don’t have to explain the concept to them.  You don’t have to sell them the dream or the lifestyle.  You don’t have to sell them the idea of recruiting.  They get it.

That is our “niche” we need to focus on.  Millions of network marketers.  Millions of people who have tried and failed at this industry.  And millions who need a solution to fix the cycle of failure.

“You want to get rich, market to a niche.”

How do we market to them?  Not by pitching the latest greatest Network Marketing product or comp plan.  They’ve been there, done that.

No, we need to market to them a solution to the challenges they had in their previous network marketing ventures.

We offer to solve their challenges in the form of an information product, we get paid on the front end.  Once we show them a way to solve their problems, now they look to us as a person who can help them make it in MLM.

We get paid on the front end with our information product.  We solve their problem giving them value.  We now have a loyal prospect willing to listen to what we have to offer, our back end, which is our MLM opportunity.

Imagine that, instead of paying for leads, prospects pay us to show them the plan.

Imagine that, instead of chasing down prospects, they chase us down with credit card in hand.

“If you want to go broke, market to all the folk.  If you want to get rich market to a niche.”

To the top,

Ernesto