I just read a post from Clayton Makepeace that I believe, is the secret to becoming a better copywriter. You can find the link here at Copywriting Techniques: Emotional Copy for Million Dollar Copywriters.

Now what does that have to do with us, network marketers? Well if you are going to be doing anything online in terms of trying to generate leads, you are going to have to write. You are going to have to put words onto web pages that speak to your prospects, and the more you use this technique, the more leads will respond to your advertising.

Now in a nutshell, this technique is all about getting at your prospects dominant resident emotion as Clayton calls it. And what that is, is simply understanding what your prospect is feeling emotionally towards the subject at hand i.e. whatever ad you have written for them.

Using that as the framework for all your copy will allow your benefits and features to just flow as long as you tie into this dominant resident emotion.

To quote from the article:

“People act on their emotions far more often than they do on their intellect alone.

“People buy for emotional reasons far more often than for merely rational ones.

“If you want people to act on your copy and buy your product, first determine how your prospect is likely feeling right now.

“Then, use your benefits as bridges to activate the emotions that will compel him to buy!”

You want more leads? You want more prospects joining you in business? Master this technique in every piece of advertising you do for your business and watch what happens.