In this series of articles, my goal is to teach you 3 methods on generating targeted leads for your MLM Network Marketing business.

And for each method, I not only hope to show you how to do it, but hopefully explain to you why, when done, produces a laser targeted lead chasing you.

So the first method is Article Marketing.  Although it is a free method to generate leads, the leads you produce will be laser targeted.

What is article marketing?

Article marketing is basically writing 400-500 word articles that deal with a specific topic.  And believe me, 400-500 words is not long.  It can be done in 15 minutes, if it is a topic you know about and are passionate about.  And if you are reading this article, you should qualify for those 2 points.

For our industry, we want to write on MLM Network marketing, maybe on the struggles in it, or how to overcome those struggles, how to recruit more, how to make more money, etc.

And you don’t have to worry about being a great writer, all you have to do is write in a conversational manner.  Not using great big words, but writing as if you are writing to a friend telling them about something great.  If you can write a letter to a friend, you can write an article.

Now it is called article marketing because not only are you going to be giving great information, but you are also marketing.  At the end of your article, you are going to have what is called a resource box.  In the body of the article, you do not want to have any blatant ads.  You want to focus on giving great content to your readers.

But in the resource box, all the gloves are off.  You write in the 3rd person and tell them how great you are and how they can do the same.  Obviously you want to learn how to word it better than that, but that is basically what you are trying to do in the resource box.

You will include a link to maybe your website or maybe your marketing system website which sells your opportunity.

Now article marketing for MLM when done correctly is going to produce a laser targeted lead.  Isn’t that the purpose of this series.

Why and how does it produce this targeted lead?

First, you are writing to a specific industry and topics related to that industry.  So the only people who are going to be reading it are going to be people in our target market.

Second, you will be giving value.  In network marketing, if you want people to chase you, seek you out with credit card in hand, you are going to need to become valuable.  People only join people who they feel can give them value.

Remember, our prospect wants success and if they feel you are valuable in that area and can help them get success, they will join you.

And finally, sort of expanding on the second point on becoming valuable, you are branding you.  By writing your article you are positioning yourself as the expert.  People who click on your link in the resource box want to know more about you.  Can it get any more targeted than that?

This is why article marketing is so powerful.  They are your calling cards with your advertisement promoting you and nothing else that are going to be all over the internet.

How you get them all over the internet is you submit them to what are called article directories.  If you don’t know what they are, you can check out ezinearticles.com for an example.

You can find more by just doing a Google search for article directories.

You submit them to these sites, as many as you can and people will find them.  And when they find your ad, they will find their way to your site that you advertise on and you will have yourself a highly qualified targeted lead.

This is the beginning to understanding the power of article marketing.  For a more comprehensive explanation on how to use it to dominate your market go here.

For our next part in this series we will focus on another favorite of mine and it is called Newsletter advertising or eZine advertising.

Till next time.

Generating Targeted MLM Traffic Part 3

If you need help in applying the techniques of article marketing you can contact me.