The goal of my site and all of my teachings has been to show you how you can succeed in MLM.  I wanted to show you the reasons why you may have failed in the past, and show you the reasons why it doesn’t have to be that way in the future.

I have done that by contrasting the way Network Marketing organizations have been built in the past (friends and family, meetings, buying leads and cold calling), and the way it should be built now (using the internet, direct response advertising, and a duplicatable marketing system).

Now that I have laid the groundwork, the foundation if you will, now it is time to get into another important aspect of building your MLM the new way.  And that is generating targeted MLM leads.

I specify targeted because, one of the reasons I have advocated the new way vs. the old way, is because the old way wasted a lot of time on non-targeted leads.

We have been taught in MLM Network Marketing that everybody is a prospect.  But I am sure from your experience, most of the people you talked to weren’t interested.  You wasted time showing the plan, driving to a meeting, or sitting on the phone calling leads.  I am not for wasting time.

Sure everybody wants more money, more time, or more freedom, but most don’t want to do it via MLM.

Well the new way focuses on knowing who our target market is and delivering a well written sales ad that speaks to that market’s desires and problems and offers a solution.

If we do that, we end up with a targeted lead.  And dealing with a targeted lead, as you will soon discover, is much more efficient and definitely much more effective.

There are millions of people who are our target market.  People who are interested in MLM maybe because they have been involved in it in the past and are looking for a way to make it work now, or people who know of the industry, but may not want to build it the old style ways.

So the focus of this series of articles will be to show you how I generate an endless supply of targeted leads for my MLM and how you can too.

It is not that hard, you just have to put into action what I show you.

Now I am going to focus on the 3 main ways I have used to generate targeted traffic.  Nice part about it, 2 are free, and the 3rd is relatively inexpensive compared to the types of returns you can get.

The 3 are Article Marketing, Ezine Advertising, and finally Web 2.0.

I am sure you see a glaring ommission and that is Google PPC.  If you don’t know what PPC or pay per click is, it is when you pay a search engine, such as Google an “x” amount for every click they get for you.

They are the ads that appear on the right hand side of Google whenever you do a search on their search engine.  Everytime you click on one of those ads, Google charges whoever paid for that ad a certain price for that click.

Depending on how much you are willing to pay, will determine how high Google will place you on their search results pages.  And obviously the higher you are willing to pay and the higher you appear on their page, will get you more clicks and more exposure to whatever it is you are advertising.

Well, I have left it out mainly because unless you are already a very good marketer, know how to write good ads, etc. it is a very expensive way to test whatever it is you are selling.

You can spend a lot of money fast and not get anything in return if you don’t know what you are doing.

And since you may be new to marketing or new to building your Network Marketing company in this new way, I am assuming you may not be an experienced marketer.

Once you do start making money and are more experienced as a marketer, using PPC/pay per click, is definitely a tool you want to use in your arsenal, because if done right, you can definitely produce a very highly targeted and qualified lead.

So ready to begin?  The first part will be one of my favorites because it is easy, it is free, and produces laser targeted leads looking to join you.  It is article marketing.

Sound good?  Well let’s get to it in our next article…

Generating Targeted MLM Traffic Part 2

For help in building your MLM or in any of the techniques discussed feel free to contact me.